Embarking on a New Chapter of Direct Online Sales, Providing One-Stop Sealing Solutions for Industrial and Household Users
Oct 01,2025
Embarking on a New Chapter of Direct Online Sales, Providing One-Stop Sealing Solutions for Industrial and Household Users
Sihui City Raw Tape Factory Co., Ltd., a leading enterprise in China's sealing materials industry, has announced the official launch of its authorized "FORWA 封王 SINCE 1993" on JD.com and the "FORWA Enterprise Store" on Taobao. This initiative marks a significant step for this National High-Tech Enterprise with over three decades of history, as it formally enters a new era of direct online sales. The move aims to better serve a wide range of industrial clients and household users through more convenient channels and professional services.
Strategic Layout: Dual-Platform Strategy to Precisely Serve Diverse Customer Segments
Established in 1993, FORWA has contributed as a drafting unit for industry standards of raw tape. Its products are exported to over 85 countries and regions, earning a strong reputation in the industrial sector. Entering these two major e-commerce platforms represents a crucial move for the company to embrace digital transformation and deepen its brand strategy.
JD.com Platform: Focused on High-End Engineering and Professional Markets. The "FORWA Official Flagship Store (Since 1993)" on JD.com will leverage the platform's powerful logistics and enterprise service systems to primarily serve professional engineers, engineering contractors, factory procurement, and B2B clients. The store will showcase its internationally certified (such as WRAS, UL) industrial-grade products, including high-density raw tape, high-performance liquid thread sealant, and high-strength thread sealant cord, complemented by professional technical consultation and customized services.
Taobao Platform: Targeting the Home DIY and Retail Market. The "FORWA Sealing Flagship Store" on Taobao, meanwhile, focuses on the vast base of home users and DIY enthusiasts. The store emphasizes compact packaging, user-friendly operation, and cost-effective products. A standout offering is the "All-in-One Home Sealing Kit" designed to address common household leakage issues. This kit integrates raw tape, liquid thread sealant, and sealing cord, supported by detailed video tutorials, enabling even beginners to complete repairs effortlessly.
Looking Ahead: Technology as the Foundation, Customer-Centricity as the Core
"The transition from global B2B trade to direct B2C online sales marks a vital milestone in our development. We firmly believe that no matter how channels evolve, our core philosophy of 'Cherish rare resources, dedicate ourselves to promoting the application of fluoroplastics, and strive to enhance the application value of fluoroplastics' remains unchanged. In the future, FORWA will continue to leverage the R&D strength of a National High-Tech Enterprise, consistently introducing more environmentally friendly, intelligent, and reliable sealing products. Through platforms like JD.com and Taobao, we aim to better serve consumers in China and worldwide, making 'FORWA' a byword for safety and trust."
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