Exhibiting at the Spring Fair, Exports Achieve Record Breakthrough
Apr 26,2014
4 Month 23 On the morning of the day, departing from the company for the exhibition. 2014 The Spring Canton Fair Experience Sharing Session brought joyful news: the company’s “Feng Wang” brand colored raw material tape and other products became a standout highlight at the event, capturing the special attention of overseas buyers. Marketing staff attending the fair welcomed customers from countries and regions including the Middle East, Africa, Southeast Asia, Turkey, Japan, India, the Philippines, Hong Kong, Taiwan, and more. 1880 Position, with a contract value of nearly 30 Millions of dollars, achieving impressive results.
2014 Year 4 Month 15 The event opened today in Yangcheng, marking the Xth session. 115 This year's Canton Fair attracts participants from around the globe. 200 Business representatives from multiple countries and regions participated. The total exhibition area of this year's Canton Fair is 117 Ten thousand square meters, total number of booths 59708 Yes, an increase compared to the previous session 169 Yes, the number of exhibitors from both domestic and overseas companies reached 24581 The home can truly be described as a bustling hub where merchants gather, creating an extraordinarily lively atmosphere.
At this year's Spring Fair, the number of participating companies has noticeably increased compared to last year, with a wider variety of products on display. Meanwhile, competition among industry peers—especially for similar, homogenous products—is intensifying, showing a fiercely competitive trend.
The company assembled a strong lineup for the exhibition and arranged 3 This booth stood out prominently among its industry peers at the trade show, fully showcasing the company's cutting-edge, high-tech products. At the exhibition, the company’s vibrant, creatively packaged colored raw material tapes—and other innovative offerings—drew in numerous overseas customers eager to explore and place orders.
During the exhibition, several groups of overseas business visitors interested in the company personally traveled to Sihui City to inspect and learn about the company’s environment and the production process of its colored raw material tapes, as well as to discuss business opportunities.
They toured the company's factory premises, observing the production environment, manufacturing processes, and the planning department, and highly praised the R&D capabilities of the Fluoroplastic Application Engineering Technology Research and Development Center.
After an overseas businessman examined the colorful PTFE tape packaged in a transparent cup (which can also be used as a water glass) and a clear toolbox, he praised, "You truly are a creative company!"
At the experience-sharing session for the Canton Fair, marketing and planning staff who previously attended the exhibition in Guangzhou shared their insights and takeaways from participating in the event, while also offering several valuable suggestions for those planning to attend the next Autumn Canton Fair.
Mr. Zeng, who attended the sharing session, attentively listened to the remarks made by exhibitors including Wu Wensen, Yang Cuiwen, Rao Chen, Yue Meihua, Chen Wenyan, and Zuo Xia, and provided thoughtful analysis, constructive feedback, and words of encouragement for each of them.
Finally, Mr. Zeng summarized the event, praising the achievements and valuable experiences gained from participating in this year’s Spring Canton Fair. He expressed great appreciation for identifying issues during the fair and enthusiastically welcomed everyone’s suggestions for improvement. Moreover, he clearly outlined the direction for future efforts, aiming to further enhance performance at upcoming events. 2014 Achieve even greater success at the Autumn Canton Fair this year.
He urged everyone to understand the needs of customers from around the world, thoroughly grasp those needs, and confidently leverage society's diverse resources. While selling products, he emphasized the importance of offering customers not just ideas, but also strong brands, unwavering confidence, and undeniable value—ultimately maximizing both profits, value, and opportunities.
Facing fierce, homogenous competition within the same industry, he introduced the "Three-Dimensional Marketing" strategy to "secure dominance," leveraging "three-dimensionality" and "differentiation" to outpace "homogeneity." This approach aims to solidify Fengwang's leading position—and its voice—both domestically and internationally, ultimately helping Fengwang realize its ambitious vision of becoming a "strong enterprise."
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